VERVE
Beauty and Fashion Agency Web Design

Project Purpose

Create an interactive fashion website that visualizes movement and the flow of gaze, themed around surveillance society and the boundaries of identity. Moving away from traditional magazine-style structures, we added AI recognition and data visualization elements to emphasize contemporary artistry and digital sensibility.

Scope

Complete UI Design, Image Curation, Homepage Publishing

Design Points

• Layout utilizing data-based visuals such as surveillance camera UI, coordinate values, and tags
• Inducing tension and immersion by adding intense red point colors to black-and-white and low-saturation tones
• Applying typography animations where text flows following movement
• Composing interaction effects that make photos and videos appear to be tracked and analyzed
• Placing non-standard galleries and interactive elements that orchestrate the user's gaze

My Role

• Overall art direction and section flow planning
• Photo and video curation and color grading work
• Typography and graphic direction that captures the feeling of surveillance and data analysis
• Implementation of visual effects and animations through Figma to frontend development